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Hello Mr. Robert Krakoff, President of Razer. At first I would like to thank Razer for bringing us excellent keyboard and mouse products on behalf of beareyes.com and every net friend. 1. The cooperation between Razer and Microsoft is always low-keyed, so would you please introduce more about this cooperation and the future products? The relationship is still low-keyed and while we are often in contact together there are no plans for future products. 2. What kinds of products will be introduced to the low-end and mid-end consumers in the years of 2007 to 2008? (100-350RMB) While Razer has always been known as the Ferrari of gaming peripherals, we have in the past tiered down to the middle market pricing. Our first priority is building great products that support the gamers¡¯ needs and we do not have a minimum or maximum price point in mind during the development process. 3. Microsoft launched SideWinder mouse and Logitech unveiled G9 gaming mouse this year. Then does Razer have such a launch plan of introducing new professional mouse products, including mouse bungee and parts? Razer really isn¡¯t into mouse parts, bungee, bling, gimmicks and gizmos ¡ these won¡¯t make you a better gamer. There are only three critical areas worth mentioning here ¡ form, function and performance. The Razer Lachesis 3G Laser Sensor is our answer to the Sidewinder and the G9 and it is the foundation for mouse performance. 4. Not long ago, Apple introduced a serial of new products including iPod Touch. The iPod keyboard from Razer recently is innovative. Will Razer have further plans to introduce any iPod's related products? Without mentioning any specifics I would say that you could expect Razer to be developing technology in the interactive entertainment and offer a number of iconic products over the next two years. 5. Will Razer plan to unveil any new related products for
the unprecedented flourishing home video game console market? 6. Next one is about agencies in China. We know Buysir is the biggest Razer products agency in China. It is easier to buy Razer products in the areas of Beijing, Guangzhou and Shanghai, but more difficult in those second and third class cities. How should the customers in the small cities and towns buy Razer products? Customers staying in cities other than Beijing, Guangzhou and Shanghai can buy Razer products within the city¡¯s IT districts. Buysir is Razer¡¯s sole distributor in China, and more details on where to purchase Razer products can be found on Buysir¡¯s website. 7. Does Razer have any plans to sign cooperation agreements with professional E-sports gaming clubs, like Microsoft and SS do? Yes, we are always on the lookout for gamers whom we can support and help to grow. That¡¯s just one of the many ways Razer supports the gaming community, who have given us their undivided dedication. In China, Razer started by signing professional gamer, Meng ¡°RocketBoy¡± Yang in 2005. A year later, we signed Team World Elite. Right now, we are still working closely together. Recently, we also extended this opportunity to more gamers through the ¡®Go Pro with Razer¡¯ initiative, which helps aspiring gamers turn professional, through a combination of Razer products, tournament funding, Team Razer apparel or even professional salaries. 8. Finally, we would like to know whether Razer will open Product Experience Stores in China. And how can users experience Razer products? We are constantly searching for ideal locations for Razer
Experience Stores. We¡¯re also open to public feedback about locations gamers
would like to see such stores at as we want gamers to see the advantage
Razer products provide. Presently, Razer products can be experienced at the
shops and at some of the i-cafes. Razer makes products ¡®For Gamers, By Gamers.¡¯ The research and feedback we have garnered on gaming will help us create products which will enhance the game for future generations of gamers. Razer is just barely scratching the surface of what gaming peripherals like mice and keyboards can do. In the next 5-10 years, expect more cool stuff from us, with technology that will definitely vastly enhance the gaming experience.
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